Odinian Beta

Serial entrepreneur & Lyre’s Spirit Co co-founder Carl Hartmann offers a Masterclass in the most important pitfalls to AVOID in any startup; what’s Return on EFFORT, and how to get it right; and how Lyre’s Spirit Co struggled through, but survived Covid lockdowns, shutdowns in hospitality & global supply chain dramas. See omnystudio.com/listener for privacy […]

Noosa-based Carl Hartmann started cooking up entrepreneurial business ideas while at university in Queensland. His most recent startup, with his uni mate and co-founder Mark Livings, took shape first in the UK, and then exploded on the scene back home in Australia in mid 2019. The pair created Lyre’s Spirit Co, a brand and product […]

Here comes 2023 when Build It. They’ll Come returns! With more amazing Aussie entrepreneurs who start with a humble business idea, an itch that needs scratching, and build that startup idea into an empire, a movement or just a damn good sustainable business. Great guests are in store for you in upcoming episodes, candid interviews […]

When founder duo Genevieve Hewson & Lauren Emerson went to their very first Trade Fair to sell Walter.g fabrics to the interiors trade, theirs was just a fledgling company, and they claim they had no idea about the business side – Genevieve admitting she phoned her dad in a panic to ask how to charge […]

Sydney-based high school besties Genevieve Hewson and Lauren Emerson say they are two peas in a pod, both cut from the same cloth, which is an apt, because when this pair fell head over heels in love with hand-blocked silks, cottons and linens, hand-printed by local village artisans in India, they followed their passion & […]

Mixing and experimenting with a home brew from his kitchen bench, brewer Ben Holdstock came up with the Heaps Normal zero-alcohol “recipe”. From there the 4 co-founders turned on its head the traditional way of building a beer company, by forgoing building their own expensive brewery from the get-go. But the real mic drop moment […]

With no less a mission than to change perceptions and actions around drinking alcohol, Heaps Normal founder Pete Brennan & 3 mates created from scratch a beer with zero alcohol but, they reckon, still full of great flavour. In just 2 years the foursome have built an impressive new brand in Heaps Normal, the non-alc […]

After building a sustainable & successful industrial oil waste recycling business servicing Australia’s east coast, entrepreneur Dexter Dunworth craved other challenges… and what he chose came with considerable risks! The professional boxing ring! And as it turned out, not just for the exercise or discipline, but he wanted to actually fight far younger boxers on […]

From a standing start back in the late-1970s, young uni-dropout Dexter Dunworth, along with his older brother David, started out with 1 truck collecting used industrial oils from car and truck service centres around Sydney, cold-calling potential customers promising to get rid of their smelly oil waste. It was oil recycling long before recycling became […]